Check expectations
People look for an action where they finish the previous step. If the button sits far from the selected product or service description, the connection may be lost. Study the journey before making the element larger.
Name the action
“Continue” works when the next step is clear. Elsewhere, specific wording such as “View specifications” or “Discuss a project” is more useful. A label should explain what happens when clicked, without promising an outcome the button cannot deliver.
Check competing elements
Several equally bright elements compete for attention. Emphasise the main action and keep secondary ones accessible without unnecessary weight. Test with real content: an empty layout often looks clearer than a finished page.