Audit and priorities
We examine the offer, audience and current website, looking for limitations that hold promotion back.
Be there
when they search.
We help people find your products and services. Promotion and website content belong together: visitors need to understand the offer as well as find it.
When it helpsDoes this sound
Does this sound
like your task?
You already have a website, but it needs relevant visitors, clearer analytics or a consistent way to generate enquiries.
Scope of work
What’s included.
Search and advertising
We plan the structure around search intent and work on technical issues and content. Advertising channels are selected for the task.
Analytics and improvement
We define useful actions, track them and refine the plan using the data.
Beyond the process.
A clear outcome.
A clear promotion plan and agreed scope. We assess meaningful business actions as well as traffic, without promising rankings or sales before studying the situation.
When will we see results?
That depends on the channel, competition, website and offer. Advertising and organic search work on different timescales. After analysis, we discuss realistic expectations and ways to measure progress.
How do you estimate cost and timing?
We first discuss the task, source material and constraints. Then we agree on scope, stages, an estimate and the approval process. If the scope changes, we discuss the effect on budget and schedule before proceeding.
Where does promotion start?
With your offer, audience and goals. We then review the website, search visibility and available analytics. This sets priorities: what to fix, which pages to develop and which channels to test.
Should we choose SEO or paid search?
The choice depends on demand, competition, budget and planning horizon. Sometimes it makes sense to start with one channel; sometimes to combine them. We recommend an approach after studying the task.
Will the website need changes?
Possibly. Weak results can come from structure, content or a difficult enquiry process as well as traffic. We agree on the changes and who will implement them before work begins.
How will we know promotion is working?
We define meaningful actions in advance: enquiries, calls, orders or other events. We set up tracking within the agreed scope and assess the quality of interest as well as visitor numbers.
Is advertising spend included in your fee?
Media spend and our fee are listed separately in the proposal. Before starting, we agree on limits, channels and payment arrangements so you can see what pays for placement and what pays for preparation and management.