Move from keywords to intent
Similar words do not always describe the same need. One person is learning about a technology, another is comparing suppliers and a third wants a specific model. Group content by these intentions, rather than by wording alone.
Give each page a role
A separate page is useful when it has a distinct offer and a substantial answer. Avoid multiplying nearly identical text just to create more addresses. Visitors should understand the difference between sections.
Connect search and usability
Clear names, navigation and internal links help people as well as search engines. They make it easier to keep exploring a topic. After launch, refine the structure using real enquiries, search queries and new business directions.